What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user's input when filling in forms that span several pages.
We also use functional cookies to remember choices you have made or information you have provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the "remember me" function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
GECKO AFRICA SAFARIS (PTY) LTD is dedicated to user experience, and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with more personalized service in the future. These cookies remember that you visited our website, and we may share this information with third parties, such as advertisers. Although these cookies can track your device's visits to our website, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook 'like' button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our website. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
Essential Website (Strictly Necessary) Cookies
These cookies are strictly necessary to provide you with services available through our GECKO AFRICA SAFARIS (PTY) LTD Site and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the GECKO AFRICA SAFARIS (PTY) LTD Site, you cannot refuse them without impacting how our GECKO AFRICA SAFARIS (PTY) LTD Site's function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Statement.
We use Microsoft.com to communicate with the visitor from our website.
Reporting & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
We use Google Analytics to help measure how users interact with our website.
Google Tag Manager
We use Google Tag Manager to help manage analytics vendors.
Google Search Console
We use Google Search Console to help measure how users interact with our website.
We use Google Ads to help measure how users interact with our website.
Google Data Studio
We use Google Data Studio to help measure how users interact with our website.
We use Facebook Pixel to help measure how users interact with our website.
LinkedIn Insight Tag
We use LinkedIn Insight Tag to help measure how users interact with our website.
We use Pinterest Analytics to help measure how users interact with our website.
We use Twitter to help measure how users interact with our website.
Advertising (Targeting) Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Facebook Custom Audiences
We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our website.
We use Google Ads to deliver targeted advertisements to individuals who visit our website.
We use YouTube to deliver targeted advertisements to individuals who visit our website.
We use MailChimp to manage our relationships with our customers.
We use Salesforce to manage our relationships with our customers.
We use FreshSales to manage our relationships with our customers.
We use HubSpot to manage our relationships with our customers.
Other tracking technologies
We and our third-party partners may use other, similar technologies from time to time, like web beacons, SDKs, pixels (or "clear gifs") and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our GECKO AFRICA SAFARIS (PTY) LTD Site or, in the case of web beacons, opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of visitors from one page within our GECKO AFRICA SAFARIS (PTY) LTD Site to another, to deliver or communicate with cookies, to understand whether you have come to our GECKO AFRICA SAFARIS (PTY) LTD Site from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: https://support.google.com/chrome/answer/95647/clear-enable-and-manage-cookies-in-chrome-computer
Last updated: July 05, 2021